Top Flite D2 Feel golf balls are known for their softness, speed, and excellent performance. They’re the lowest-compression model in the D2 line, which is why so many players rave about their unparalleled feel. However, though this model has been helping golfers improve their performance for decades, many have started noticing that it’s becoming increasingly difficult to get their hands on a Top Flite D2 Feel golf ball – why is that?
Top Flite D2 Feel golf balls have been discontinued. Though an official date or reasoning has yet to be released for this decision, golfers started noticing that these balls weren’t being sold anymore in 2020. That’s probably because the brand is focusing more on releasing new products.
To learn more about why Top Flite D2 Feel golf balls were discontinued, read on. At the end of this read, I’ll also explore some of the best alternatives for this model, so if you were an avid Top Flite D2 Feel fan and aren’t sure what line would best compare to it, you’ll want to stick around until the end.
Why Was Top Filte D2 Feel Discontinued?
As mentioned, Top Flite didn’t officially announce discontinuing their Top Flite D2 Feel golf balls, so it’s tricky to name a specific date or reasoning behind this decision. However, we can make some educated assumptions by looking at the company’s trajectory and marketing strategy throughout the years.
One element that it’s important to consider here is that up until 2012, Top Flite was a subsidiary of Callaway Golf. During that year, though, the companies parted ways, and Top Flite was sold to Dick’s Sporting Goods.
Under new leadership, some strategic and branding changes were to be expected. Dick’s Sporting Goods decided to make efforts to revive the Top Flite brand. The label that was, until now, considered a bit dated needed to cater to the ever-changing trends of the modern golfing world.
The new strategy entailed a larger percentage of resources allocated to new lines of golfing equipment and less focus on existing models, Flite D2 Feel included.
While the model’s discontinuation didn’t occur overnight, as more resources were being put into creating new, exciting golf balls, the older models were being treated more and more as an afterthought until their demand fell enough for them to be discontinued completely.
Top Flite D2 Feel Alternatives
Before I explore some of the best Top Flite D2 feel alternatives, I want to note that you can still get your hands on a pack of these golf balls if you’re committed enough. For example, you can browse online marketplaces that sell limited quantities of discontinued models.
If that doesn’t work (or it’s too expensive), you can go to a second-hand golfing gear store and see if you can spot a pack of Top Flite D2 Feel balls there.
Here are some of the best Top Flite D2 Feel Alternatives:
- Top Flite Hammer Control
- Titleist Pro V1
- Callaway Chrome Soft
Final Thoughts
The reason behind the discontinuation of the Top Flite D2 Feel golf balls was strategic. The brand took a new direction, which required it to focus more of its attention and resources on newer models, which lead to older lines like the D2 feel getting discontinued.